Assistant Marketing Manager, Consumer Marketing

Gurgaon, Haryana, India
Full Time
India | Marketing
About Us:

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at


Our office is in Gurgaon, India. This role will be a hybrid in-office / remote position, with the expectation of at least two (2) days per week in the office.

About the role:

The Consumer Marketing Team at TMB is looking for an Assistant Marketing Manager. This position will report to the Senior Marketing Manager, and be responsible for campaign setup, execution and analytics as well as supporting on strategy. 

About you:

The ideal candidate for this role has an analytical mindset, excellent problem-solving skills and deep understanding of direct marketing principles. You will be responsible for campaign execution and assist with the evaluation of campaign results across various print channels. In addition, you have a strong attention to detail, ability to manage multiple projects, and have excellent communication skills.

Your day-to-day:
  • Work with manager to setup campaigns, execute and provide campaign reporting, managing the campaign timeline and creative tickets via JIRA
  • Manage promotional back-end operations which includes keycode, promo grid and component creation for magazine and book campaigns
  • Perform as needed campaign analysis, creating hypotheses and optimization opportunities for future campaigns - Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects
  • Monitor and manage campaign analytics including performance tracking, summarize information without errors, supporting all direct mail and x-sell activity across magazine and book product lines
  • Prepare campaign / monthly reporting and re-forecasting of campaign results as needed
  • Collaborate actively with broader marketing and creative teams to ensure successful execution of day-to-day activities and campaigns
  • Participate in departmental or cross-team meetings to communicate results and issues
  • Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters
You have:
  • BA (Marketing or Business Administration) required
  • 3-4+ years’ experience in Consumer Marketing as an analyst or marketer. 
    • Prior media and/or subscription experience is preferred but not required.
  • Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis.
  • Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
  • An ability to prioritize and organize issues / projects for self, internal team, and external partners
  • Excellent written and verbal communication skills, as well as presentation skills and ability to effectively collaborate
  • Strong attention to detail is a must and ability to catch errors
  • Experience in Google Analytics, Looker, and any BI tool a plus
  • Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint
About this team:

Our Direct-to-Consumer Marketing team is responsible for bringing new customers and subscribers across print and digital channels for our Family Handyman, Birds & Blooms, Reader’s Digest and Taste of Home brands, along with bringing brand awareness to our other TMB brands.  Bring your marketing experience, ideas and energy to TMB to help us reach our revenue goals.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at

India specific benefits
  • Comprehensive Time Off policies
  • Maternity and Paternity Time off
  • Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
  • Access to Mental Health Reimbursement
  • Annual Sport reimbursement and Home office reimbursement
  • Office with in-house kitchenette
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This role is offered by TMB through Jukin Media India Private Limited.

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