Creative Producer

Gurgaon, Haryana, India
Full Time
India | Production
About Us:

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at


Our office is located in Gurgaon, India. This role will be a hybrid in-office position, with the expectation of at least two (2) days per week in office.

About the role:

Reporting to the Executive Producer, the Producer leads a team of Associate Producer charged with creating short- and long-form digital content for the Reader’s Digest, Poke My Heart and People Are Awesome websites and social channels. In addition to managing the APs’ workflow and ensuring deadlines are met, the Producer provides creative feedback to ensure each piece of content meets brand guidelines and is held to the highest quality standard. In addition to being an effective manager and coach, the Producer is a creative video expert with excellent writing skills, a deep understanding of short- and long-form video content production and extensive knowledge of best practices for audience engagement and performance across TMB’s diverse platforms. Organized with the ability to multitask effectively, you’re eager to be part of a growing, award-winning video team.

About you: 

Dynamic and assertive, you love pushing boundaries and can see and guide your team toward a future ripe with possibilities. You foster a culture in which delivering creative excellence, experimentation and innovation are the norm. A person who leads by example, you inspire and delight your colleagues with your bold yet strategically and fiscally sound creativity. You encourage an environment in which ideas are eagerly shared, and support and mentoring are in the team’s DNA. Deeply curious, you’re a watcher, reader and consumer of content, enabling you to spot opportunities through your own creative endeavors. You’re obsessed with your craft, staying abreast of video and digital entertainment trends and applying your skills to the creation of dynamic, engaging social and OTT video experiences. You’re dedicated to bringing brand positioning and voice to life in your own and your team’s production work and understand the inherent connection between compelling content and building deeper audience relationships.

Your day-to-day: 
  • Ensure the effective execution of creative vision for the Reader’s Digest, Poke My Heart and People Are Awesome video content
  • Manage Associate Producers (APs) and their output
  • Produce and manage all video content in conjunction with the studio production team in the US and India
  • Craft compelling and relatable copy
  • Support the US brand Producer and Creative team in the creation of franchise short-form clip-based content and oversee the editorial process needed to execute it
  • Manage and track the brand’s revolving slate of content
  • Source and approve clips from acquisitions to curate the best content for the brand
  • Perform QC and overall optimization before the content is published
  • Work with the VP/Digital Studio (US) and Executive Producer to manage the team and establish programming creative and cadence across all major social platforms
  • Work with the VP/Digital Studio – US and Executive Producer to plan original video that aligns with the brand’s annual content themes and global content calendar
  • Deliver projects with the highest quality in a timely manner
  • Develop work plans and realistic timetables for video content
  • Coordinate internal and external business requirements to define project objectives, tasks and deliverables for projects, including coordinating with the US Digital Studio
  • Lead by example and be willing to help with the entire spectrum of production work, from small to large productions to community engagement to posting for the channels
  • Other duties as assigned by Vice President, Digital Studio (US) and VP/Creative (IN)
  • Minimum of 5+ years of experience as a senior-level producer, director in a production environment (digital, production, broadcast, post)
  • Knowledge and understanding of standard production/post-tech tools and workflow
  • Excellent writer, preferably with experience writing for an audience based largely in the US
  • Proficient in Adobe Premiere Pro, and other video production tools
  • Deep knowledge of and experience creating high-performing content for all social platforms (Facebook, YouTube, Instagram, Twitter, Twitch, TikTok, Reddit, Snapchat, etc.)
  • Passion for the content and subject matter of each assigned brand
  • Experience executing from inception through editorial and completion of a project
  • Strong organizational, presentation and negotiation skills
  • Self-motivated and willing to expand knowledge
  • Solid leadership skills with the ability to communicate strategy and objectives clearly
About this team:

Part of TMB’s Creative organization, the talented producers, videographers, editors, photographers and set stylists who are part of TMB’s Video & Production teams produce hundreds of hours of programming for TMB’s brands each year. Working on web, social and streaming powerhouse brands, such as FailArmy, The Pet Collective, Taste of Home and Family Handyman, they shine the spotlight on people and moments that connect communities through laughter, joy and shared passions and pastimes.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at

India specific benefits
  • Comprehensive Time Off policies
  • Maternity and Paternity Time off
  • Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
  • Access to Mental Health Reimbursement
  • Annual Sport reimbursement and Home office reimbursement
  • Office with in-house kitchenette
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This role is offered by TMB through Jukin Media India Private Limited.

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